Wal-Mart to sell 100 million CFL's in the next year?

Not UE, but just to finish up a previous post:

"In the next 12 months, starting with a major push this month, Wal-Mart wants to sell every one of its regular customers--100 million in all--one [compact fluorescent lightbulb]. In the process, Wal-Mart wants to change energy consumption in the United States, and energy consciousness, too. It also aims to change its own reputation, to use swirls to make clear how seriously Wal-Mart takes its new positioning as an environmental activist."

What do you think?